Zoe Elizabeth Sugg (born 28 March 1990), also known by her YouTube name Zoella, is an English social media personality, entrepreneur and author. Sugg began posting videos to her YouTube channel in 2009, which went on to amass over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the “biggest beauty launch of the year”. Sugg later launched a range of complementary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year.
In 2014, Sugg signed a three-book deal with Penguin Books, and her debut novel, Girl Online, was published in November 2014, breaking the record for highest first-week sales of a first-time novelist. She has since released a non-fiction book, Cordially Invited, and is currently writing a series of books alongside co-author Amy McCulloch, titled The Magpie Society.
Early and personal life
Zoe Elizabeth Sugg was born on 28 March 1990 in Lacock, Wiltshire, where she attended The Corsham School and Arts College. She left school with A Levels in art, photography and textiles. Sugg did not go to university due to not knowing what she wanted to do in later life, and because of her anxiety disorder. Sugg is the older sister of fellow YouTuber Joe Sugg.
Sugg has been in a relationship with fellow vlogger Alfie Deyes since early October 2012. The couple’s relationship was first revealed to the public in a blog post by Sugg in August 2013. Sugg has lived in Brighton, East Sussex, since 2013 with Deyes. Sugg and Deyes have one child, born in August 2021.
Career
2009–2013: Career beginnings
Sugg was working as an apprentice at an interior design company when she created her blog, “Zoella”, in February 2009. By the end of the year it had a thousand followers and as of September 2015[update] it had received over 540 million total visits. The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look. Sugg’s main channel, Zoella, first named “zoella280390” after her birth date, is mostly fashion, beauty hauls, and “favourites” videos (showing her favourite products of the previous month).[10][11] Her second channel, MoreZoella, contains mostly vlogs where she shows her viewers what she does in her day.[3] She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures. In 2013, Sugg was mentioned by The Telegraph as one of “Britain’s most influential Tweeters”. In 2013, she was named as one of the National Citizen Service’s ambassadors, helping to promote the newly launched youth service. The following year, she was named as the first “Digital Ambassador” for Mind, the mental health charity.
Bibliography
- Girl Online (2014)
- Girl Online: On Tour (2015)
- Girl Online: Going Solo (2016)
- Cordially Invited (2018)
- The Magpie Society: One for Sorrow (2020)
- The Magpie Society: Two for Joy (2021)
Awards and nominations
Sugg won the 2011 Cosmopolitan Blog Award in the “Best Established Beauty Blog” category and went on to win the “Best Beauty Vlogger” award the following year. She was also awarded the 2013 and 2014 “Best British Vlogger” award at the Radio 1 Teen Awards; the 2014 Nickelodeon Kids’ Choice Award for “UK Favourite Vlogger”; and the 2014 Teen Choice Award for “Choice Web Star: Fashion/Beauty”.
Sugg was listed as one of The Telegraph’s “40 best beauty bloggers” in September 2014, and “Queen of the Haul” by British Vogue in November. Hers was the fourth most popular channel in the UK in 2014. She was included in the 2015 Debrett’s 500, listing the most influential people in Britain, under the New Media category. In 2015 she was named as the “Most Inspirational Women of the Decade” in technology by Grazia and she was named the 34th Sexiest Woman in the world by FHM.
Sugg won the “Choice Web Star” award in the ‘Fashion/Beauty’ category at the 2015 Teen Choice Awards. In 2019, Sugg, alongside her brother, was nominated for Social Media Superstar at the 2019 Global Awards.
Daily Habits
Work Time |
10 AM to 8 PM |
Workout Time | 8 AM to 9 AM |
Travel | Update Soon |
Breakfast, Lunch & Dinner | Update Soon |
Facebook, Instagram & Twitter
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Update Soon |
Update Soon | |
Update Soon |
Net Worth
The Estimated Net worth is $80K – USD $85k.
Monthly Income/Salary (approx.) | $80K – $85k USD |
Net Worth (approx.) | $4 million- $6 million USD |